Allie Makes Home

Allie is a DIY and home influencer whose creative projects continually blow my mind. But more than that, her page is a place of warmth, encouragement, and inspiration. Because she is always so personable in her content, I wanted to create a brand that conveys her energy. We went with warm, rustic colors, a friendly yet modern font, and a door motif. The red door on the main logo resembles the door of her starter home, the birthplace of her content. It also serves as a symbolic entryway, inviting all to find inspiration and refuge in the art of making a home For a full picture of what I created, check out the style guide below.