Arizona State Fair 2024

For the 2024 Arizona State Fair, I had the opportunity to lead on our creative direction. With the fair celebrating its 140th anniversary, I pitched the idea of a birthday-themed celebration. The tagline we landed on was “140 Years of Fair Fun,” which set the tone for the entire season. This theme allowed me to infuse the design with playful colors, birthday party elements, and a bubbly font, all while celebrating the rich history of the fair. During the event, we showcased a memorial museum and encouraged guests to share their fair memories on social media to highlight why the Fair has lasted so many years. Check out the logo I created and other themed designs below.