Arizona State Fair 2025

For the 2025 Arizona State Fair, I led the creative direction for the theme “Grow Happiness.” The theme's purpose is to celebrate Arizona agriculture and focus on cultivating happiness. The logo uses colors associated with citrus, Arizona's top agricultural contribution. Since the Fair happens in the fall, I muted the colors slightly to give it an autumnal feel. Check out the logo and other themed assets I created for the Fair below.