Wellness Applied

Wellness Applied is an organization that provides culturally relevant health education and programming. Their goal is to help people engage in a life and legacy of wellness.

To help Wellness Applied have a strong visual identity, I created their logo suite, color scheme, typography, brand messaging, social media assets, email signature design, brochure, and pitch deck template. The logo mark is a combination of an arrow and steps, pointing towards progress and growth. Since Wellness Applied seeks mostly to reach middle aged women, I selected delicate and feminine fonts and colors. For a full picture of what I created, check out the style guide below.